Scientific Games Boosts North Dakota Lottery with Advanced Technology Partnership

North Dakota Lottery promo with game logos and vibrant colors.

Scientific Games Expands Technological Reach With North Dakota Lottery

In a dynamic move set to propel North Dakota Lottery into the future, Scientific Games has inked a new six-year contract that could extend for an additional two years. Tasked with boosting both retail and digital sales, the contract hinges on the deployment of innovative technology solutions, showcased by the already successful AEGIS central gaming system and the SG PAM account management tool. This partnership underscores the commitment by both parties to foster player engagement with cutting-edge industry solutions.

Historical Context and Background

The partnership between Scientific Games and North Dakota Lottery has matured over two decades, beginning with the launch of Powerball in 2004. Over time, it has evolved with additions like the iLottery program in 2014 and a mobile app in 2018. Such advancements have been instrumental in driving a significant 33% growth in sales over the past decade. This longstanding alliance fortified Scientific Games’ position as the go-to tech provider for North Dakota as it continues to expand its reach.

Future Predictions and Trends

With the new contract firmly in place, the North Dakota Lottery is emblematic of a broader trend pushing the lottery industry into a future where digital and retail experiences merge seamlessly. The adoption of Scientific Games’ Momentum ecosystem promises to deliver more personalized and engaging player experiences, while streamlining operations across platforms. As the industry continues to pivot towards digital-first solutions, this partnership is likely to set benchmarks in responsible growth and innovative technology adoption, potentially inspiring other states to follow suit.

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