Lego's Culture Transformation: Key Lessons for Small Business Success

Abstract geometric illustration of a man representing Lego culture change.

Transforming Lego's Culture: A Blueprint for Success

In the ever-competitive landscape of toy manufacturing, Lego found itself at a crossroads in 2017, as growth began to slow. Turning this challenge into an opportunity, the company embarked on a transformative journey to redefine its leadership culture, a move that offers valuable insights for small business owners everywhere.

The Power of a Unified Leadership Vision

Central to this transformation was the development of the "leadership playground," a unique framework that emphasized three core behaviors: bravery, focus, and curiosity. This initiative unified Lego's leadership approach, enabling them to pursue bold strategies, such as the ambitious push towards the adult market, while preserving their core children's business. By fostering an environment that encouraged experimentation and curiosity, Lego rejuvenated its growth trajectory, outpacing industry giants like Disney and Hasbro.

A Playful Approach Drawing From Core Values

Reflecting on the playful nature of their products, Lego's leadership cultivated a culture that mirrored how children play — fearlessly and curiously. This playful approach not only supported their strategic shifts but resonated deeply within the company, motivating employees across all levels. For small business owners, understanding this alignment of company values with cultural changes can provide a potent recipe for driving sustained growth.

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